In this week lecture, we have watched 5
videos and discussed several question answers. We have learned a lot from these
answers.
The questions for each video:
Communication of concept:
- First impression: good or bad?
- Can you really understand the concept?
- What questions does it raise?
- What could they do better?
- What do they do well?
Video Content & Approach：
- Is there a better way to show certain things?
- Quality of the video? Audio?
1.
Brisbane Park Finder
The first impression for this video is not good, it’s more like
a product self-description rather than introduce this product to customers. Also
I couldn’t fully understand what he was saying, because this video is so
boring, I can understand him at the beginning, but after one minute I start to think
something else. I couldn't concentrate because there was nothing of it to interest
anybody. I think the problem is that there is no other form to show what the
product is, so they can simplify the script, also don’t let a man stand there and
read the script, he could use like body language to explain better. They did
good job for their script, it’s include all the details.
So there is other way to show certain things, they can add
some graphics or animations into this video to show the interface or function
of this product. And they can add some effect when editing the video, also the
audio quality is not good, they can record audio separately in a quiet room.
2.
PadMapper
The first impression for this video is good, it’s using
animation and graphics make this video very attractive. But it only shows the functions,
I can’t fully understand what the product look like, and how to use it. I think
the problem is the video shows too much and lake of explanation. I think they
can add more words into video to explain more details about the product, and
slow down the speed of audio, because sometimes I couldn’t follow the video
because he speaks too quickly.
there is other way to show certain things, they can use
real product interface to show its functions rather than sketches to make
people understand easier. The audio quality is good, because background music
not clashes with human voice which is loud and clear.
3.
Pegasus
The first impression for this video is terrible, I know it
showing me how to play this game, but I just can’t understand the rules by
watching this video. The big problem is no explainer in this video, no words
and no human voice, only the game demonstration. The good part is this video
provide a nice background music and make you feel comfortable when watch this
video, and the game demonstration is real, people know what the product look
like.
there is other way to show certain things, such as using words
or animation to show the rules, and the gameplay at same time. So people can understand
this game easier. The quality audio is good, the background music is loud and
clear.
4.
Emberlight
The first impression for this video is very good, I know
what the product looks like and understand the functions it provides. Also the
video include a app interface combine the issue to explain when you need this
function and how to control it, which makes me understand this product easier. The
team introduce also makes customer feel this product is more reliable. But the
problem is that we don’t know how this product works, no technical information provided.
Moreover, the video didn’t explain the condition for using this product, what
we need to prepare for this product. They could explain more detail about the
product rather than introduce their team.
The video quality is good, because they using real life environment
for demonstration. The audio quality is also good, no clashes between
background music and human voice, and the voice is loud and clear.
5.
PetPhone
The first impression for this video is not bad, I can understand
what the product is, include its functions and what it looks like. The problem
is that this video is more about demonstrate the product rather than explain. and
the words not show up clearly. They can add more effect for this video to make
the words explain well and add audio to make people understand this
product easier. The good part of this video is that it explain technical details
which lets customer know how to use this product and what the condition for
using it, also what we need to prepare for this product.
there is other way to show certain things, such as using
animation and better graphics to explain this product, and make this video more
attractive. Moreover, the quality of the video is not good, he only uses mobile
phone to record video which can’t show the product interface clearly, also
there is no background music, and make the video boring.
没有评论:
发表评论